We don’t start with what we do. We start with what you want.

Fractional CFO for SEA businesses ready to scale, raise, or exit

Get Started

WHERE IS YOUR BUSINESS HEADED?

Sustain

Stable, cash-generating business

We make strong businesses stronger.

  • Tighten internal processes and financial discipline

  • Improve cost structure and visibility

  • Build systems that compound over time

  • Tap into SEA's best AI and digital talent to systemize what slows you down

Stability is built through control.

Scale

Grow revenue. Expand markets. Raise smart capital.

We build the financial engine behind your growth.

  • Enter the right markets — not just more markets

  • Build and validate new revenue streams

  • Strengthen unit economics and margins

  • Deploy capital with precision — not gut feel

  • Run fundraising processes — and build the financial narrative that closes them

Growth is designed, not chased — and capital follows.

Exit

Strategic exit - IPO, M&A, or secondary

We don’t wait until the end. We start with the exit.

  • Map and engage potential acquirers or investors before you need them

  • Position your financials and story for maximum valuation

  • Build a deal-ready data room, audit trail, and clean cap table

  • Navigate shareholder, board, and advisor dynamics through the transaction

You build towards an outcome — not hope for one.

Strategic Financial Services

Your strategic finance partner — embedded in your business, aligned to your outcome.

  • For founders who need a specific outcome, fast

    Starting from RM12,000 per project.

    We support focused projects where clarity, structure, or capital readiness is required.

    Typical engagements include:

    • Financial modelling & projections

    • Pitch deck & investor narrative

    • Valuation & deal structuring

    • Market research & expansion strategy

    • Capital readiness audit

    What this really means:
    We come in, solve the problem, and set you up properly. Not just deliver files.

    We go deep into your financials — and come back with a clear path forward.

  • For founders building towards something bigger

    Engagement scope and pricing are tailored to your business stage and needs.

    We work alongside you as your strategic finance partner, aligning your business with your direction (exit, growth, or sustainability).

    What we do together:

    • Financial strategy & planning

    • Cashflow and budgeting

    • Ongoing financial modelling

    • Unit economics & margin tracking

    • Investor reporting & capital strategy

    • Preparation for fundraising or exit

    In plain terms:
    We don’t sit outside your business.

    We operate with you.

BOOK A FREE STRATEGY CALL

Who We Are

  • We are operators and investors at heart.

    CFO Lab is built by a team with backgrounds across venture capital, advisory, and on-the-ground operations — not just finance.

  • We believe Southeast Asia is not short of good businesses.

    It is full of:

    • Cash-generating SMEs

    • Second-generation companies

    • Operators with strong fundamentals

    But many of these businesses:

    • Are not structured for growth

    • Are not ready for capital

    • Lack the network and structure to access the right capital

  • We bridge that gap.

    We work with businesses to:

    • Build investor-ready financials and reporting

    • Define a clear strategy with the numbers to back it

    • Prepare them for capital, expansion, or exit

Get Started

WORK IN THE FIELD

Real engagements. Real outcomes.

Partnered with AWS to embed as fractional CFO across 30 manufacturing companies under FMM — driving digitalization from the inside.

AWS & FMM - 2026

Introduced Central Kitchen to Aeon CVC — opening the door to strategic investment and a structured path to exit.

Fundraising & Exit Planning

Featured speaker at the CGC x Sunway AKPK Forum — on building financial strategy for growth-stage businesses.

Outcomes

F&B · Fundraising & Exit Planning
Structured financials and investor narrative for an early-stage F&B operator.
Raised RM500,000 angel round. Cut food wastage from 36% to 14% within 6 months. Introduced the founder to a strategic acquirer.

Retail & E-Commerce · Financial Systems
Identified highest-ROI improvements across sales operations and internal reporting.
Built a real-time sales dashboard and forecasting tool — replacing guesswork with decisions backed by live data.

Agri-Trade · M&A & Exit Planning
Prepared a vegetable trading company for acquisition — managing the full process from financial structuring to buyer negotiations.

Project Finance · Pitch Deck & Financial Modelling
Built pitch decks and financial models for two distinct projects: a cloud kitchen-to-hawker expansion and an LPPSA army accommodation development.
Delivered investor-ready materials that structured the capital raise and defined the path to funding.

Strategic Finance · Speaking

Power Up Your Capital Call

Lock in a 30-minute strategy session with a senior advisor. Leave with decisive next steps.

monthly vc hangouts

We run the monthly KL VC Hangout — bringing together investors and founders from across SEA. If you're looking to get in the room with the right people, this is it.

JOIN THE NEXT HANGOUT

Have a Challenge?

Tell us where you want to go. We'll map the path.